Personally, I think this phrase is backwards! It should be Vegetables and Fruit!
Do you know that the maximum number of servings of fruit you should eat per day if you are trying to lose weight is TWO?
Why you ask? Fruit has almost three times the calories per serving as nonstarchy vegetables, so it is easier to consume too many fruit calories, which can interfere with weight loss. People who think of fruit as a "free food" are unknowingly consuming up to 250 extra calories a day, which could prevent them from losing one pound of fat every two weeks!
So limit your fruit consumption to 2 servings a day, one in the morning, one in the afternoon. It's also good to know the actual serving size of your fruit. A large banana is 2 servings!! Your focus should be on lean protein and vegetables for each meal.
The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will. ~Vince Lombardi